Calirosa

Modern Mediterranean living, where everyday feels like a vacation. Residential branding concepts.

Creative Direction • Visual Brand Identity System • Concepting

Agency - Push.

Direction 1

DESIGN THINKING

This brand expression blends classical and contemporary architectural design—specifically column design—to reflect the clean, interacting lines found in the renderings of the property.

 Direction 2

DESIGN THINKING

This brand expression was inspired by the architecture you encounter while traveling throughout many Mediterranean costal cities. The contrast of rigid architectural lines and arches against the fluid nature of water creates harmony and balance.

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The Villages Regional Medical Center Campaign