Pandora’s Pillbox Campaign

Client: argenx

Project type: Disease state awareness, omni channel campaign

Role: Senior Designer / Art Director
Agency credits: minds + assembly — Troy Polsley (Creative Director) + Jung Paek (Lead Designer) + Michelle Bernstein (Producer) + Vault 49 (CGI)

Generalized Myasthenia Gravis, also known as gMG, is an autoimmune disease affecting the neuromuscular junction leading to impacts on a patient's ability to complete everyday tasks. Most treatment options come with a lot of side effects leaving HCPs and patients frustrated. For our campaign execution, we worked to amplify those harmful side effects through the depiction of a tornado being unleashed from a single pill.