House of Blues Restaurant & Bar

The task at hand was to develop a marketing campaign to help promote pre-show dinning and experiences at the House of Blues Restaurant & Bar.

Design Direction • Photography • Video • Illustration • Typography

Jen crafted a unique visual campaign style guide to provide a platform for HOB that set them apart from other restaurants of its kind. Taking inspiration from the restaurant interior— the creative leans in the indie, folk, punk, grunge inspired vibes that engulf every corner of restaurants. Hand rendered typography–drawn to fit the imagery, custom illustrations and some edgy voice vibes help to craft something special for a space that has always felt close to Jen’s emo/punk heart.

(Agency Experience - Push.)